Skip to content

Most visited

Recently visited

navigation

Glu increased their conversion rate over 2% with Store Listing Experiments

Background

Tap Sports Baseball 2015 is a sports game by US games developer Glu Mobile. Founded in 2001, Glu Mobile is a leading global developer and publisher of free-to-play games for smartphone and tablet devices.

Glu Mobile decided to use Store Listing Experiments to see if different background colors in the game’s icon would affect installs. They found that a lighter background resulted in more installs.

What they did

Glu Mobile used a global store listing experiment in the Google Play Developer Console to test three different background colors in the game’s icon.

Results

The results showed that of three different color schemes — blue, light blue, and light red — an icon with a light blue background converted 2.9 percent more visitors than the original control icon.

Beautifully designed achievements badges encourage unlock

Get started

Learn how to run Store Listing Experiments and read our best practices for running successful experiments.

This site uses cookies to store your preferences for site-specific language and display options.

Get the latest Android developer news and tips that will help you find success on Google Play.

* Required Fields

Hooray!

Follow Google Developers on WeChat

Browse this site in ?

You requested a page in , but your language preference for this site is .

Would you like to change your language preference and browse this site in ? If you want to change your language preference later, use the language menu at the bottom of each page.

This class requires API level or higher

This doc is hidden because your selected API level for the documentation is . You can change the documentation API level with the selector above the left navigation.

For more information about specifying the API level your app requires, read Supporting Different Platform Versions.

Take a short survey?
Help us improve the Android developer experience. (Dec 2017 Android Platform & Tools Survey)