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How to build and grow your app's revenue streams

Implement the right monetization strategy

Choose the right monetization model

Learn about the monetization options available on Google Play and combine them into a strategy that maximizes your app’s revenue.

Sell in-app digital goods with Play billing

Enhance the revenue from your free-to-download or ad-funded apps by selling durable or consumable digital goods.

Sell subscriptions with Play billing

Generate a more regular revenue stream from your app by selling access to content or features using subscriptions.

Sell goods and services with Android Pay

Simplify and streamline your e-commerce purchase funnel using Android Pay to let users buy with their credit or debit cards.

Get paid to show ads with AdMob

Show users ads from over 1 million Google advertisers, ads that fit right in with your app, using AdMob native ads.

Increase your paying users

Improve conversion with Google Analytics for Firebase

Optimize your conversion strategies using the insights into user behavior provided by data on up to 500 in-app events.

Grow game revenue with Player Analytics

Understand how players interact with your app, the workings of your in-game economy, and set and manage targets to grow revenue.

Protect your apps from refund abuse

Understand how players interact with your app, the workings of your in-game economy, and set and manage targets to grow revenue.